Date of Launch

What Is Date of Launch?

An initial coin offering (ICO) is a funding campaign used to launch cryptocurrency coins or tokens. During an ICO, the team behind a new cryptoasset announces that it will sell a certain amount of its asset to investors. This serves two purposes: distributing the cryptocurrency among potential future users and funding further development and marketing of the asset.

The date of launch marks the beginning of the sale of the asset to the general public. It follows months of preparation and possibly private sale rounds that distribute a smaller amount of the asset to select investors.

Prior to starting the sale, the development team must design the basic technology behind their cryptoasset, ensure legal compliance, develop a distribution plan, and publish all relevant documentation, among other tasks.

The date of launch is typically announced well in advance to allow developers to work with community feedback and conduct a comprehensive marketing campaign to generate excitement for the ICO.